Real strength doesn't come from shortcuts. It comes from consistency, from method, and from people who actually believe in what they're doing.
That's the philosophy Ícaro Lermen (today, over 1 million followers on Instagram) built Team Ícaro on: one of the most complete fitness consultancies out there. Over 15,000 students have trusted the method, the team's athletes have racked up more than 330 titles, and revenue grew from $15,000 to a consistent $100,000 monthly.
For ads, we split the strategy into two fronts: Branding Ads, putting Ícaro front and center to build trust, and Conversion Ads, skipping the polished ad look to prove the method actually works day to day.
The result? Revenue goals hit, every single month.
This is a small selection from a much larger campaign.
Every ad creative, built for both feed and story.
Thanks for scrolling through :)
Every ad creative, built for both feed and story.
Thanks for scrolling through :)
