Not everyone's born rich. But everyone can travel.
That was the idea behind "Do Zero às Milhas," a digital product built to prove that air miles aren't some luxury for the privileged few. They're a real tool for anyone who dreams of seeing the world.
To pull it off, we brought together two names that have already changed millions of lives in Brazil: Nathalia Arcuri, who's helped over 800,000 people rethink their relationship with money (3.5M+ on Instagram, 15M+ across all platforms), and Estevam Pelo Mundo, who's visited 98 countries and taught thousands how to travel using miles (2M+ on YouTube, 5M+ across all platforms).
We skipped the usual points-and-programs talk. Instead, we leaned into the dream, the freedom, the places that felt out of reach for anyone who "doesn't have the money for it."
The result? 75,000 leads in two and a half months, and a peak of 28,000 people watching live on launch day.
This is a small selection from a much larger campaign.
Every ad creative, built for both feed and story.
Thanks for scrolling through :)
Every ad creative, built for both feed and story.
Thanks for scrolling through :)
